I connect relevant insights and trends with distinctive creativity and design to develop innovative business strategies, differentiating brand identities and inspiring brand (re-)launches as well as holistic brand experiences.
UNDERSTANDING:
ANALYSIS OF EMPLOYEE AND CUSTOMER NEEDS AS WELL AS MARKET REQUIREMENTS AND TRENDS. DEVELOPMENT AND IMPLEMENTATION OF LONG-TERM BRAND STRATEGIES.
CREATING:
DEVELOPMENT OF DIFFERENTIATING BUSINESS STRATEGIES AND BRAND POSITIONINGS. CREATION OF STRONG BRAND PERSONALITIES AND DESTINCTIVE BRAND DESIGNS.
INNOVATING:
CONDUCTION OF INSPIRING WORKSHOPS ABOUT ALL ASPECTS OF INNOVATION, DESIGN THINKING AND SERVICE DESIGN TO CO-CREATE NEW BUSINESS, PRODUCT AND SERVICE IDEAS.
INSPIRING:
CONDUCTION OF SYSTEMIC BRAND ENGAGEMENT AND CHANGE MANAGEMENT PROGRAMS TO PROMOTE LONG-TERM COMMITMENT AND ENHANCE EMPLOYEE LOYALTY.
BUILDING:
DESIGN OF HOLISTIC BRAND ENVIRONMENTS AND EXPERIENCES TO GENERATE INNOVATIVE CUSTOMER AND EMPLOYEE JOURNEYS.
EVALUATING:
DEVELOPMENT OF MEANINGFUL KEY PERFORMANCE INDICATORS (KPI) AND TARGET AGREEMENT SYSTEMS TO MEASURE BRAND SUCCESS AND ENHANCE LONG-TERM EMPLOYEE AND CUSTOMER RELATIONSHIPS.
Together with my teams I develop, design and transform strong brands so that they can bring company strategies to life. Systematically and systemically. From inside and out. In a way that inspires all relevant shareholders and enhances long-term relationships.
We do this by creating brand identities that provide meaning and define a clear purpose. And above all, by bringing to life sound values that serve as guiding principles to build up trust and provide orientation.
Enthusiasm and pride. In the company we work for and the products we surround ourselves with. That is what a strong brand evokes.
We support companies not only in the process of developing a clear "why" but also a sustainable and credible "how". By distilling the essence and the values a company stands for and by defining how they should impact the company culture, organizational structure and the concrete day-to-day tasks within the respective areas of work.
To turn employees and customers into authentic ambassadors who truly represent or promote "their" brand, it is important to make them part of the brand-building process. That's why we conduct interviews on all levels of the organization and use innovative workshop sessions and platforms to reach all relevant target groups and involve them in an engaging way.
We design analog and digital brand trainings, create inspiring media that make the brand tangible, and conduct brand (re-)launch events that create momentum and spread excitement for the upcoming changes. To build up trust, promote identification and instill a sense of belonging.
Emloyees and customers want to immerse themselves in experiences and environments that excite and inspire them. That make them feel good about themselves, and above all that provide real value.
This added value is a result of offerings and services that are geared toward their individual needs, which vary considerably depending on their respective situation and environment. Therefore brands not only need to know who their target groups are, they also have to understand the particular context in order to meet these needs and turn them into fascinating experiences - wherever and whenever they occur. Especially in today's world, where offline and online environments are rapidly converging, and interactions are taking place faster and even more seamlessly.
Together with our clients we develop digital and analog experiences that bring the brand to life in interactive, differentiating and intuitive ways. Based on multi-faceted personas that facilitate a deeper understanding for the various target groups and that enable holistic employee and customer journeys. Expressed in distinctive design ideas that have been derived from the brand's relevant, coherent values and self-perception to create lasting engagement.
Innovation doesn't always arise in response to a problem. Innovation can als occur independently, through a targeted transfer of patterns from one area to another and a systematic interconnection of ideas.
We combine both approaches, to develop new business models, products and service offerings. In collaboration with our clients and their customers. To create a multitude of perspectives and above all user proximity and orientation toward user needs. After all, not even the best idea prevails until it is seen to be relevant.
However, not every innovation is a good fit for every company. That's why we develop ideas based on the brand's promise and values. With a clear understanding of what a brand stands for. Future-oriented and with sight of upcoming trends and market developments.
