For 12 years I have been responsible for clients such as Deutsche Telekom, Bayer, OMV, Emmi, Novartis, Migros, Unitymedia and many others in the areas of brand strategy, brand management, communication and market research. With the primary focus on developing fact-based brand strategies, creative and value-oriented brand identities as well as inspiring and systemic brand engagement programs. I started my career as client partner, team lead and senior brand strategist within the international networks Interbrand, DDB and GfK. After that I worked as an independent consultant, before establishing my own management consultancy Markenfeld.
